Radio Delivers a Solid Return on Investment
In a real world test of four advertisers, Radio's demonstrated return on investment was 49% higher than television's. Radio moves product. It increases sales and enhances brand awareness and brand choice.
Radio Connects with Consumers
Radio advertising is perceived to be more personal and can trigger emotional reactions among consumers, enhancing their perception of the advertiser. Consumers associate Radio ads as being directed to them personally, as more honest, and as having more impact on them than newspaper and/or television.
Radio Dramatically Improves Results
Radio increases the effectiveness of other media. When one of two TV ads was replaced by a Radio ad, unaided brand recall increased by over one-third.
News Talk KIRO radio has dominated the Seattle market since 1974 with up-to-the-minute news, sports, traffic, and weather. KIRO has gained the respect and esteem no other station can claim in the Pacific Northwest. Not only does KIRO keeps its audience informed, it also entertains with in-depth call-in shows that tackle every day issues. KIRO News Talk is also the flagship station for the Seattle Seahawks and the Seattle Mariners (Mariners broadcast effective in 2009).
Tune in to 770 KTTH The Truth, Seattle's largest conservative talk station. The talented line-up begins with nationally syndicated radio host Glenn Beck, followed by The Rush Limbaugh Show, the highest rated national radio talk show in America. KTTH also proudly features the Michael Medved Show, local talent David Boze, Bill O'Reilly of "No Spin Zone", Michael Savage of the Savage Nation, and The Lars Larsen Show.
MyNorthwest.com is Seattle's and the Puget Sound's source for breaking news and information on the latest top stories, weather, traffic, lifestyles, and more! MyNorthwest.com is the home of Bonneville Radio Stations - News Talk KIRO 97.3 FM/710 AM and 770 KTTH The Truth. The website was recently nominated for "Best Local Radio - Affiliated Web Site."
